Millenial pink is the colour of my generation. So what happened to my skin when I tried the ultimate millennial pink clay face mask?

Millennial pink. So hot right now. You see it on iPhones, sparkly trainers (a favourite amongst Youtubers) and ombré hair. It’s saturated the cultural zeitgeist, so it was only a matter of time until it appeared as a face mask, boasting the kind of skin results we millennials all apparently crave.

So is a pink face mask any different from the others on the market? I wanted to find out.

Now, I had planned on trying the Sand and Sky Australian pink clay mask but…it’s £40. It’s not a lot of money but, well, it’s a lot to spend on a face mask! So I did what any budget beauty guru would do and rummaged through TK Maxx. And what did I find?

This little tub of goodness.

What does pink clay do for your skin?

Well, as you can see in the picture, this mask promised to detox, (detox is a promise I always take with a pinch of salt) exfoliate and tone my face. Pink clay is also said to help tighten pores by removing dirt and grime, so as someone who is very aware of the pores around my nose and cheeks, my curiosity was piqued.

What happened when I tried the mask?

Well, I did something I’d never done before. I applied my mask with a brush. This is something that has genuinely never crossed my mind before (I’m not entirely sure why either) but after watching the ladies of Ladylike on Buzzfeed apply their pink clay with brushes, I knew I had to follow suit. Sadly this mask doesn’t come with its own brush like the Sand and Sky one, so I improvised with a foundation brush.

I will now, forever on, be applying my face masks with brushes. It’s just so much more civilised than clawing away at my face with my bare hands. The clay was cold, but not unpleasant. Thanks to the brush, it was easy to apply. I quickly had an even layer spread across my face, and then I waited for the clay to work its magic.

The tub said to wait 10 to 20 minutes. This meant I waited for a middling 15. It quickly dried and tightened on my face, although I didn’t feel any tingling like others say they feel with pink clay.

I washed it off with a flannel and warm water, and it was definitely easier to rub off than other masks I’ve tried. I was left with bright, dewy skin and my dark eye circles had disappeared so…result!

What I didn’t see though, was any real difference in my pores. Not so much of a result there.

Would I use it again?

Despite my unchanged pores, I’m going to continue with this mask! It’s gentle, soothing and easy to use. And as I only paid £5.99 for the jar, it’s quite a bargain too. You don’t need much to see a short term difference, although I think I’m going to have to use it on a regular basis to see if there’s any long-term effects.

It’s the kind of thing that might make me remember to actually apply a weekly mask as part of my skincare routine!

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